Love Island Star Whitney Adebayo Turns Down Big Money Deals to Focus on Her Wig Business


Love Island star Whitney Adebayo has made headlines by revealing that she turned down lucrative six-figure brand deals after leaving the villa and instead went back to her old job of selling wigs. The 26-year-old reality TV star, who reached the final of this year's Love Island series with her boyfriend Lochan Nowacki, shared a screenshot on her Instagram Story where her agent revealed the surprising decision. According to her agent, Whitney opted for a long-term strategy and carefully chose campaigns that suited her while staying true to what made her special and different. One of her main focuses was on her intellectual property, and she plans to relaunch her wig brand with fellow islanders for the first campaign focused on the black community.

Rejecting the Big Money Deals

Whitney's agent, Hannah Holland, CEO of HLD Talent, explained in a LinkedIn post that Whitney and her team turned down a six-figure brand deal. Instead, they decided to prioritize a long-term strategy that aligned with Whitney's values and goals. The post emphasized that a talent's worth should not be determined by a brand. Whitney's decision reflects her desire to highlight the beauty and art of the hair industry, which she believes has been overlooked. The agent also hinted at more upcoming projects to be released this year and early next year.

CC Hair: Whitney's Wig Business

Whitney's wig business, named CC Hair (short for Candy Corner), offers a wide range of wigs, closures, and accessories. The business features both real and synthetic hair options and aims to help individuals blend their hairline with their skin. Whitney started CC Hair while she was still in university, driven by her passion for hair and her determination to challenge traditional beauty standards and social status in the hair industry. She wanted to create a supportive community centered around a love for hair.

Whitney's decision to focus on her wig business instead of accepting high-paying endorsements showcases her commitment to her passion and values. She aims to revolutionize the hair industry and give it the recognition it deserves.