MAYA Jama will enter the Love Island villa in an eye-popping, cut-out white dress from Cult Gaia.
The presenter broke the internet in January when she strutted in wearing a black, slashed evening gown and she hasn’t held back for the summer series in Mallorca.
Maya Jama wears Cult Gaia ahead of Love Island returning at 9pm tomorrow on ITV2 and ITVX
Maya on launch night of the winter series of Love Island
Our exclusive pictures show she has chosen a white, crochet dress which retails for £2,500.
With a halterneck, the frock is backless and has a cut-out waist to show off Maya’s gym-honed body.
The mesh embroidery means she’ll be flashing her legs as she takes the famous slow-motion walk into the villa.
Online, the brand describes the Accalia gown as offering “just the right amount of openness and coverage.”
Cult Gaia add: “This ankle-length, artistic gown is made from hand-crocheted geometric and floral patterns. Signature Cult Gaia cutouts at the waist only enhance the ultra-flattering effect of this dress and create an hourglass silhouette.
“The halter neckline ties behind the neck and is supported by two straps across the mid-back to hold you in.”
There has been feverish speculation about what Maya might choose to wear for the summer launch.
During the winter series, the internet went wild for the £1,575 Monot frock, with many brands rapidly creating a cheaper version.
Maya, 28, said: “We’ve had meetings, because of the pressure of living up to the last series.
“The first outfit has cut out sections, that’s all I’ll tell you.
“I feel like that was a bit of a theme last year anyway, so it’s still cut-outy but I don’t know if I’ll do wet look again.
“We do it by episode, so the first looks are planned.
“What was making me laugh was all the dupes that came out, they are so fast, copying the outfits.”
Her wardrobe is now so integral to the Love Island brand, Maya’s team run real-life tests to ensure any dresses will work on camera.
The strong winds in South Africa caused problems on January’s winter series launch, tugging at the thigh-high split of Maya’s black gown.
She laughed: “I thought about that but it’s not as windy here! If I can survive that flippy-uppy dress I think I’ll be fine. We do practise walking in the outfits too, to check that.”
Maya wore a similar frock in Cannes last month
