PRETTY Little Thing users have accused Molly Mae Hague of only using plus size catwalk models in her catwalk show as a cynical PR exercise.
The Love Island star, who was named Creative Director of the fast fashion site in August aged just 22, took to the stage alongside a range of models from all walks of life.
However, fans were quick to take to social media to point out that many of the outfits on the site only go up to a size 16 – and only a select few run to a size 30.
In fact, all looks on the first page of the “Molly -Mae’s picks” section the PLT site stop at a size 16.
One disgruntled shopper tweeted: “How can Molly Mae use plus size models on the runway when in reality they can’t even buy the clothes they’re wearing, on PLT because most don’t go above a size 16.”
Another added: “Feeling sorry for all the plus size girls going on to PLT right now to shop the new collection only to find out it’s not actually size inclusive. It’s all for show.”
Meanwhile, a third shared a screenshot showing all the stock in the range of sizes.
It showed on 26,128 items available for sizes 2-16.
In comparison just 2,899 between sizes 18-30.
Posting on Twitter, the user added: “Sure Molly-Mae’s PLT fashion show included a range of body types but why does PLT offer a small fraction of dresses to people sized 18+ compared to those size 16 and below?? Doesn’t actually seem very diverse after all #PLTbyMollyMae.”
Molly came under fire earlier this year after insisting we all have the same 24 hours in a day and she is working hard to make her dreams a success while making an appearance on Diary of a CEO podcast with Steven Bartlett.
She was accused of being “tone deaf” and unaware of her own luck and privilege.
Issuing a grovelling apology, Molly-Mae later clarified: “When I say or post anything online, it is never with malice or ill intent.
“I completely appreciate that things can affect different people in different ways, however I just want to stress that I would never intend to hurt or upset anyone by anything that I say or do.
“I apologise to the people that have been affected negatively or misunderstood the meaning of what I said in the podcast, the intentions of the podcast were only ever to tell my story and inspire from my own experience.”