Coronation Street announces major changes to iconic set in new sponsorship deal

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Big changes ahead

Coronation Street, the beloved British soap opera, is set to undergo some significant changes as it swaps out its Co-op for a Sainsbury's store. In addition, an Argos outlet will also be featured on the set as part of a new sponsorship deal with the retailer.

Exciting new additions

The Co-op, where characters on the show have shopped for the past six years, will be replaced by Sainsbury's products and bags for life. Viewers can look forward to seeing familiar brands and items on the show, adding a touch of realism to the iconic cobbles set.

Quotable moments

Laura Boothby from Argos expressed her excitement about the partnership, stating, "We hope the new store brings familiarness and fun to viewers watching from home and perhaps see Ken Barlow popping in to Click & Collect a new kettle!"

Anticipated changes

The hoardings for the new Sainsbury's and Argos stores will be visible from July as the set is being updated. This sponsorship deal is set to last until December 2026, bringing a fresh look to the iconic street.

Industry insights

John Whiston, Managing Director of Continuing Drama at ITV, shared his thoughts on the upcoming changes, saying, "It'll be the talk of The Street what's going on behind those hoardings, I'm sure." Fans can expect a mix of excitement and curiosity as the new additions are unveiled on the show.

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https://hellofaread.com/soap-opera/emmerdales-rhona-goskirk-faces-potential-consequences-for-baby-ivy/