The Fame and Fortune
The glitz and glamour of Strictly Come Dancing may be coming to an end, but for the show's pro-dancers, the money keeps rolling in. Even after the famous glitter ball stops spinning, these professionals continue to rake in cash through a variety of avenues.
The Official Strictly Tour
Once the show wraps up, the pro-dancers hit the road for the official Strictly tour, which begins in Birmingham on January 19. This tour offers another source of income for the dancers.
Beyond the Show
But touring is just one way these dancers boost their earnings. Many of them receive "gifts" from brands, which they then promote on their Instagram accounts. They also sign up for lucrative tours that rival the official Strictly bonanza.
The Power of Fame
Strictly Come Dancing provides a unique opportunity for professional dancers to build a fan base and monetize their popularity. This can lead to millions of pounds in earnings. The show appeals to a wide audience, which gives these dancers a massive fan base that reaches different types of consumers.
The Financial Potential
While the BBC has never confirmed the salary of each professional dancer, it's been widely reported that they are paid a flat fee of £35,000 to £50,000 for their appearance on the show. However, their income can skyrocket if they capitalize on their fame.
Success Stories
Italian pro-dancer Giovanni Pernice launched his own cosmetics brand, GP Vita, alongside his ballroom career. He's rumored to be worth more than £1.5 million. Other dancers have also found success by partnering with brands and embarking on their own ventures.
Individual Earnings
Here's a look at how some of this year's pro-dancers are cashing in:
Nadiya Bychkova
Nadiya promotes her own Song and Dance show on social media and does ads for brands. With 179,000 Instagram followers, she could earn £29,000 per campaign.
Karen Hauer
Karen promotes fashion and beauty brands and has her own branded leotard. With 310,000 Instagram followers, she can expect to earn £35,000 per social media campaign.
Michelle Tsiakkas
Michelle promotes her own dance classes on social media. With 19.7k followers, she could bring in £2,500 per social media campaign.
Nancy Xu
Nancy, who was partnered with Les Dennis this year, has 66.3k Instagram followers and could earn £7,500 per social media campaign.
Lauren Oakley
Lauren, partnered with Krishnan Guru-Murthy, has 65.7k Instagram followers and could also earn £7,500 per social media campaign.
Diversifying Income
These pro-dancers have the potential to earn even more by branching out into other ventures, such as personal appearances and endorsement deals. They can also leverage their fame to start their own businesses, like dance schools.
The Future Looks Bright
With their fame and earning potential, the future is bright for this year's Strictly pro-dancers. Their ability to connect with audiences and their influence on social media make them valuable assets for brands and business opportunities.
Conclusion
Strictly Come Dancing provides a platform for professional dancers to not only showcase their talent but also generate substantial income. By capitalizing on their newfound fame, these dancers are able to cash in on various opportunities and secure their financial future.
