HOLLY Willoughby has shown off her stunning hair transformation while posing in a series of black and white snaps.
The beautiful This Morning presenter, 42, looked effortlessly glamorous in the photos for her new Marks & Spencer collection.
Holly leant against a plinth while wearing a black dress with puffed sleeves as she gazed towards the camera with one hand behind her head.
She posed in heels and wore a glam makeup look, and opted for a similar look in a second snap while looking to the side.
Holly wrote alongside her photos: “Happy Saturday…How stunning is this little black dress? I’m in love!
“It’s from my newest edit for M&S and the shape and fit are just perfect.”
Fans raved about the new photos and collection, as one wrote: “
You look amazing as always, Holly .”
Another said: “So very very beautiful,” and a third added: “How gorgeous .”
Holly’s shoot comes after the blonde star posed in a rare snap with her lookalike mum for Mother’s Day.
In the photo the women could be seen beaming as they posed for the camera.
Holly’s Wylde Moon brand captioned the snap: “What words of wisdom did your mum, or motherly figure impart?
“Are there any pieces of advice you try to follow?”
One fan replied: “Gorgeous ladies. Love your mums top x”
Another said: “Try your best and that will always be enough”
And a third said: “Wrinkles are a sign of a life of smiles & laughter-embrace them.”
Last year Holly’s fans were blown away to learn her mum’s age when she posted pics to mark her big day.
One commented: “You’re so like your beautiful Mum, I hope she’s having a lovely day”.
Another added: “I can see where you get your looks!”
One more echoed: “Your mum could pass for being 20 years younger! She looks utterly incredible for being in her 70s”.