Asda loses top spot for cheap fuel prices as profits rise

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Asda has slipped from being the cheapest fuel retailer as it focuses on increasing profits, according to findings by the RAC. This change comes after the competition watchdog expressed concerns about fuel retailers overcharging drivers.

Change in Strategy

Asda, which was known for offering cheap fuel, has seen its profit margins almost double this year. Previously, the chain was deliberately undercutting its rivals to attract customers to its stores.

Rising Prices

In March, Asda charged an average of 145p per litre for petrol, while its competitors like Morrisons and Sainsbury's were slightly cheaper. Asda's pricing strategy has shifted since the takeover by the Issa brothers and TDR Capital.

Industry Impact

The change in Asda's pricing strategy has had a ripple effect on the fuel market, leading to an overall increase in prices and profits. Petrol prices have gone up by 6p a litre this year due to weaker competition.

What's Next for Asda?

Asda is not only facing challenges in the fuel market but also in groceries, with sales growth trailing behind its competitors. The supermarket chain is navigating a new landscape under its current ownership.

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