Plant-based Grub Sales Slump as Meat Eating Surges
Recent data shows that consumers in the UK are shifting away from vegan foods and embracing meat consumption. Beyond Meat, the leading brand for plant-based products, has experienced a nine percent drop in revenues. As a result, the company has decided to reduce its staff by twenty percent. Sales of meat alternatives have also declined by 13.6 percent in the past year. Major supermarkets including Tesco, Asda, Sainsbury's, and Morrisons have scaled back their vegan offerings by ten percent. This decline follows several years of strong growth in the plant-based food sector.
Meat Consumption on the Rise
Contrary to the decrease in vegan food sales, the consumption of meat in the UK is increasing. The average person in the UK consumed 134lb of meat in 2022, compared to 121lb in 2012. This rise in meat consumption can be attributed to new trends in meat preparation and innovative burger options.
The Smash Burger Craze
One of the latest trends in meat preparation is the "smash burger." This technique involves "smashing" the beef patty onto the heat with a spatula to sear the outside and lock in the juices and flavor. Smash burger chains like Supernova, Bleecker Burger, Black Bear Burger, and Beefy Boys have been cropping up on high streets across the country. Experts in the industry believe that this trend is gaining a "cult-like" following and capturing the attention of social media users.
Adam Layton, from Honest Burgers, has noticed a significant rise in the popularity of smash burgers. He explained, "There have always been trends in burgers, and this is the next wave. There is a lot of interest generated by social media."
Food blogger Toby Inskip claims that the smash burger trend has revolutionized the burger experience, making it more exciting and visually appealing. He stated, "It has transformed something that was once quite dry and boring into something that is now enticing and aesthetically pleasing."
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