CHOCOLATE giant Cadbury’s will have to remove a key feature from its packaging following the Queen’s death.
The British brand is among 800 food and drink firms which have to reinvent their designs in wake of Her Majesty‘s passing last Thursday.
Cadbury’s packaging will no longer sport their Royal seal of approval
Cadbury‘s will be forced to remove their Royal Warrant from products that has graced their wrappers since 1955.
The late monarch’s coveted coat of arms will soon be stripped from the iconic purple packaging after almost 70 years.
Brits will say goodbye to the lion of England, unicorn of Scotland and a shield divided into four quarters, followed by the words “by appointment to Her Majesty the Queen”.
Confectionery kingpin Cadbury’s, based in Bournville, Birmingham, has not yet announced any plans regarding the impending changes.
A Royal warrant is a document that allows companies to use the royal coat of arms on their products and marketing.
This is in exchange for supplying goods or services to the Firm.
There are currently 876 Royal Warrant holders, from individual shops to global organisations who have been given the royal stamp of approval.
These brands do not give the Royal family freebies and they do not have to be British companies.
But the existing warrants became void when the Queen died, meaning hundreds of brands will have to go back to the drawing board.
Businesses will have to remove their stamps and reapply for another seal of approval to King Charles III.
They will also have to provide proof the royal household regularly uses the products.
The Royal Warrant Holders Association (RWHA) said: “Amongst other things, applicants are also required to demonstrate that they have an appropriate environmental and sustainability policy and action plan.”
They said companies or individuals have two years to discontinue the use of the Royal Arms.
Around 30 Royal Warrants are granted each year, while the same number are withdrawn.
Bottles of Heinz tomato ketchup will also have to be rebranded following the Queen’s death.
The tea-time favourite, along with other Heinz products, had sported the Royal coat of arms since 1951.
Other well known brands including Coca-Cola, Weetabix, Twinings, Gordons Gin, Schweppes and Waitrose will also be affected.
Luxury companies including Cartier, Elizabeth Arden, Jaguar Land Rover, Hunter Wellies, Burberry and BT will also face a switch up.
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