Disappointing or Delicious?
Biscuit enthusiasts have shared their mixed opinions on the re-released McVities white chocolate digestive. While some have described it as disappointing, others have been devastated to find it sold out shortly after its return to the shelves.
A Sweet Revival
The McVities white chocolate digestive was initially released as a limited edition treat in 2005. Earlier this year, a new version of the biscuit was unveiled, prompting a rush among Brits to get their hands on it. The biscuit features a classic digestive base topped with a layer of white chocolate, and is priced at less than £2 for a pack of 15.
Polarizing Opinions
On a recent episode of Channel 4's Inside McVities at Christmas, the brand revealed that they had been closely monitoring social media reactions to the white chocolate digestives. Some consumers expressed disappointment, with one person noting that the chocolate-to-biscuit ratio was off. However, others were enamored with the biscuit, describing it as delicious and giving it a high rating.
In Search of the White Chocolate Digestive
Despite its popularity, many biscuit lovers struggled to find the newly released treat. Shelves quickly emptied, leaving some disappointed customers unable to purchase the biscuit. Social media was flooded with queries about the availability of the white chocolate digestives.
A Highly Anticipated Addition
When the white chocolate digestives were announced earlier this year, Aslı Özen Turhan, chief marketing officer at Pladis UK&I, the owner of McVities, expressed excitement about fulfilling customer demand. She stated that the company was thrilled to introduce this highly anticipated addition to the digestives family, knowing how much people love white chocolate and their desire to try new sweet treats.
