MORRISONS is launching a loyalty rival to Tesco’s Clubcard and bringing back its Fivers bonuses.
The supermarket has faced falling sales over the past year amid claims it has become too expensive.
Morrisons is making a major change to its loyalty scheme – and shoppers will love it
Its More Card will be rolled out nationally to replace its My Morrisons scheme.
Customers will get £5 off shopping when they have earned 5,000 points.
Drives will also be able to earn five points for every litre of fuel bought in a Morrisons petrol filling station.
Boss David Potts said: “Morrisons Fivers was something that customers told us they missed.”
How does the Morrisons loyalty card compare to other supermarkets?
Asda Rewards
Asda Rewards, which launched last summer, gives shoppers money back when they buy “star products” or complete spending missions.
These offers are personalised, but typically a new customer might be offered £1 for spending £75.
The money earned goes into your “Cashpot”, which can then be exchanged into a voucher in the app, to be redeemed at the till or by entering the code at the online checkout.
Tesco Clubcard
You get one Clubcard point for every £1 spent in-store and online or £2 on fuel from Tesco petrol stations.
From June 14, this will change to one point for every two litres of fuel you buy (excluding Esso filling stations at Tesco Express stores, where you get one point for every £3 spent).
Points are turned into vouchers on the Tesco Grocery & Clubcard app or your online Tesco account.
Each point is worth 1p in Tesco, but they are currently worth three times the amount when you convert them into vouchers for Tesco’s partners.
Clubcard shoppers also get cheaper prices on a wide array of products.
Sainsbury’s Nectar Card
Nectar customers can use their card to collect points, either on a smartphone app, or with a physical card to collect and spend points.
You get a minimum of one point per £1 in stores and online at Sainsbury’s, plus bonus points are available on the Nectar app, via paper coupons at checkouts, or sent in the post.
You can also get one point for every litre of fuel at Sainsbury’s petrol stations. One point is worth 0.5p when shopping with the retailer.
Sainsbury’s recently launched “Nectar Prices”, which gives members discounts on over 300 items in store and online, with selected products at 5%.
Products on offer include Fairy washing up liquid, Heinz ketchup and Pampers nappies.
Nectar customers can also get extra personalised prices through Your Nectar Prices on the Nectar app, when shopping in store with SmartShop.
Lidl Plus
Lidl Plus offers rewards for hitting certain spending milestones over a month, with a free bakery item for spending £50 in a week, £2 off for spending £100, a free product such as a pack of nuts for spending £150 and £250 spent gets you 10% off your next shop.
Iceland Bonus Card
Instead of rewarding spending, you get rewarded for saving instead.
Load cash onto an Iceland Bonus card in-store, online or via the app and for each £20 you put on, £1 will be added to the balance.
You can only spend the money in Iceland.
Co-op Loyalty Card
Co-op membership costs £1.
You get two personalised offers each week to choose from via the Co-op member app, based on what you typically buy, which Co-op says creates up to £60 a year in savings.
If a member spends £20 on Co-op own brand products they’ll get 40p back on their card to spend in store and a further 40p will be split between community funds.
Co-op has also announced it is introducing new member prices to help its loyal customers save more when shopping in its stores – with savings of up to £300 a year.
