Former England football star John Barnes has joined forces with Quality Street for their latest Christmas campaign. This collaboration comes more than three decades after Barnes starred in the team's iconic 1990 World Cup song. In the ad, the Liverpool legend encourages fans to recycle the wrappers of their favorite chocolates.
Rapping for Recycling
Barnes, decked out in a toffee penny medallion, delivers catchy lines in the ad: "Keep it simple, keep it sweet, don't go dissing on Quality Street." He continues, "John Barnes, yeah, I'm back again, here to change up the wrapping game paper's in – get on trend on recycling, let's depend." The ad emphasizes the importance of recycling and staying environmentally conscious.
A Blast from the Past
This collaboration is a nostalgic moment for Barnes, who reflects on his rapping skills from over three decades ago. The original World In Motion song was performed by New Order, with Keith Allen, Lily Allen's actor father, contributing to the lyrics and coming up with the idea of a rap verse.
Recyclable Packaging
Quality Street has taken steps towards sustainability by introducing paper wrapping for nine out of their eleven chocolates. The green triangle and orange crunch varieties still feature recyclable foil. This initiative aims to reduce waste and promote eco-friendly practices.
Overall, this partnership between Quality Street and John Barnes serves as a reminder to recycle and make a positive impact during the holiday season.
