Shoppers are scrambling to get their hands on the remaining Caramac bars at Iceland after Nestle decided to discontinue the beloved treat. The chocolatier cited low sales as the reason for the "difficult decision."
"Secured the Goods"
Iceland shared an image of a conveyor belt filled with Caramac bars, proudly declaring that they have "secured the goods." They are currently selling three-packs of 30g Caramac bars for just £1.25.
Hundreds of shoppers took to the comments section to express their appreciation for the snack. Some even tagged their friends and loved ones, suggesting a trip to Iceland to stock up on the bars.
One customer jokingly remarked, "That's why they can't be found."
The Iconic Caramel-Flavoured Bar
The Caramac bar, a caramel-flavoured chocolate treat, was originally manufactured by Mackintosh's and gained popularity in the late 1950s. It has since become an iconic flavor, with variations such as Caramac Kit Kat bars and Caramac buttons.
Even a bakery got involved in the Caramac craze, announcing on Facebook that their unique Caramac eclairs would also be discontinued. The post quickly went viral, attracting millions of views and thousands of comments.
Nestle's Response
A spokesperson for Nestle expressed their regret over disappointing Caramac fans. They explained that the decision to discontinue the bar was due to a decline in sales. The company hopes to focus on their best-performing brands and develop new innovations to delight consumers' taste buds.
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