Shops slash up to 80% off as Christmas and Boxing Day sales start early on Wild Wednesday


SHOPS have started Christmas and Boxing Day sales earlier than ever with prices slashed by up to 80%. 

It comes on “Wild Wednesday” with thousands of non-essential stores reopening as lockdown ends in England. 

We’ve rounded up the best deals in shops as they slash prices as lockdown ends

The discounts are running online as well as in-stores, with further reductions expected in the next few weeks. 

We’ve found discounts of up to 80% in shops such as Debenhams, Ikea, Boots and H&M. 

While other retailers such as John Lewis and Currys PC World are still running Black Friday offers. 

New data revealed today shows that shop prices fell by 1.8% in November year-on-year, compared to a decline of October of 1.2%, according to the BRC-Nielsen shop price index. 

Prices are tumbling in the run-up to Christmas, with those selling fashion and DIY products are particularly likely to have discounted their goods, it found.

Helen Dickinson, chief executive BRC, said: “Those shuttered during lockdown have lost billions in sales and many are now in a precarious financial position.”

Fears for the future of the high street and jobs have escalated this week amid announcements from Arcadia and Debenhams.

On Monday night Sir Philip Green’s Arcadia empire fell into administration putting 13,000 jobs at risk. 

Then yesterday, Debenhams announced it was set for liquidation and it expects shops to close in the New Year once stock has been sold off. 

Both Arcadia, which includes Topshop, Dorothy Perkins and Miss Selfridges, and Debenhams have said shops will continue trading and they will process returns and accept gift cards. 

Although, Topshop and the other Arcadia brands, are now only accepting gift cards for 50% of purchases. 

Retailers have been given the go-ahead to extending trading hours in the run-up to Christmas to try and make the most of the festive season. 

Today, Primark will open 11 flagship branches for 24 hours. 

While extra security staff have been hired to control crowds outside shops, as retailers race from a rush from shoppers

We’ve picked our top finds from the sales. 

Debenhams – up to 80% off

At Debenhams you can land discounts of up to 80% as it sells off stock before closing all its shop permanantly.

Winter scarf

  • Was: £35, now: £10.50, saving: £24.50 (70%) – buy now


  • Was: £79.95, now: £15.96, saving: £63.99 (80%) – buy now

Watch set

  • Was: £299.99, now: £90, saving: £209.99 (70%) – buy now


  • Was: £63, now: £25.50, saving: £37.80 (60%) – buy now


  • Was: £62, now: £24.80, saving: £37.20 (60%)

Ikea – 50% off Christmas sale

Ikea doesn’t do Black Friday or Cyber Monday, but it’s already started its Christmas sale – which usually starts in late December – with up to 50%.


  • Was: £1, now: 50p, saving: 50p (50%) – buy now


  • Was: £15, now £13, saving: £2 (13%) – buy now

Chaise Longue

  • Was: £450, now: £370, saving: £120 (22%) – buy now

Christmas tree

  • Was: £45, now: £35, saving: £10 (22%) – buy now


  • Was: £25, now: £19, saving: £6 (24%) – buy now

Boots – up to half price

The Boots Christmas sale usually starts in mid-December but has started already and has up to half off.

Electric toothbrush

  • Was: £80, now: £35, saving: £45 (56%) – buy now

Sanctuary gift set

  • Was: £40, Now: £19.50, Saving: £20.50 (Saving 51%) – buy now

Champneys pamper set

  • Was: £50, Now: £24, Saving: £26 (40% saving) – buy now

Gucci perfume

  • Was: £53, Now: £30, Saving: £20 (Saving 40%) – buy now

H&M up to 68% off coats and jumpers

H&M usually doesn’t start its Christmas sale until late December but it already has upto 68% off coats and jumpers.

Pink coat

  • Was: £49.99, Now: £16.00, Saving: £33.99 (68% saving) – buy now

Sequined dress

  • Was: £49.99, Now: £20, Saving: £29.99 (saving 60%) – buy now

Short dress

  • Was: £19.99, Now: £8, Saving: £11.99 (saving 60%) – buy now

Knitted wool-blend jumper

  • Was: £24.99, Now: £10, Saving: £14.99 (saving 60%) – buy now