Superdry warns of going bust unless it quits stock market

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Founder's Aggressive Cuts Plan

Superdry has issued a stark warning that it faces going bust unless it exits the stock market and implements an aggressive plan to reduce rent bills and business rates. Founder and chief executive Julian Dunkerton stated that a significant restructuring is necessary due to the challenges the clothing firm has faced.

Plan to Cut Rent Bills and Business Rates

The troubled retailer has proposed reducing rents on 39 out of its 100 shops and lowering business rates with councils. This move would result in existing shareholders being invested in a private company where Mr. Dunkerton will have control. He plans to inject £10 million by issuing new shares in an unlisted company, increasing his stake beyond 26 percent.

Reasons Behind the Struggles

Mr. Dunkerton attributed Superdry's difficulties to lockdowns, Brexit, the end of tourist tax relief, and past management decisions. Despite the challenges, he remains optimistic about the brand's future and is committed to protecting the company and jobs.

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