Iceland cuts costs of baby formula by 20%
A major supermarket has reduced the price of its baby formula in an effort to support parents during the current cost of living crisis. Iceland has announced a 20% price drop on its range of formula milk products, effective from today (August 15), both in stores and online. The discount store The Food Warehouse will also see a decrease in the prices of baby formula.
Discounted baby formula products
Here is the full list of baby products that Iceland has reduced the price on:
- Aptamil 800g First Infant Milk, was £14.50 now £12.00
- Aptamil 800g Growing Up Milk, was £14.50 now £12.00
- Aptamil 800g Follow-on Milk, was £14.50 now £12.00
- Cow & Gate 800g Milk Powder, was £10.75 now £9.75
- Cow & Gate 800g Follow-on Milk, was £11.50 now £9.75
- Cow & Gate 800g Growing Up Milk, was £10.50 now £9.50
- Kendamil 800g Classic Milk, was £11.50 now £9.25
- Kendamil 800g Stage 2 Milk, was £11.50 now £9.25
- Kendamil 800g Stage 1 Organic Milk, was £13.50 now £9.25
- Kendamil 800g Stage 3 Milk, was £14 now £9.25
- Kendamil 250m First Infant Milk, was £1.20 now £1
- SMA 400g First Infant Milk, was £7 now £6.50
- SMA 400g Follow On Milk, was £7 now £5.75
- SMA 3pk First Infant Milk, was £3 now £2.50
It is currently unclear if this price reduction is temporary and we will update the article as soon as more information becomes available. While it is always beneficial to compare prices for the best deal, our research did not find any cheaper options at this time.
Iceland's commitment to supporting parents
The executive chairman of Iceland Foods, Richard Walker, stated, "If parents cannot breastfeed or choose to use formula for whatever reason, we need to ensure it is accessible for them. More and more parents across the country are living in fear about being able to feed their babies, and they don’t feel supermarkets are doing enough to help them. Reducing the price on formula is the right thing to do to support our customers."
Pressure on supermarkets to lower prices
Last month, Chancellor Jeremy Hunt urged supermarkets to decrease prices following a drop in inflation. The headline rate fell from 8.7% in May to 7.9% in June. Mr. Hunt emphasized the importance of passing on reduced producer prices to families in order to alleviate financial pressure. He expressed confidence that the combination of efforts from the Bank of England, the government's responsible fiscal policies, and lowering inflation will be successful.
Iceland closures continue
Last week, Iceland closed one of its branches in Cowden High Street, Fife, adding to the list of closures that have occurred this year. Currently, there are approximately 800 Iceland branches in the UK. The upcoming closures include the Llanelli store on Saturday, September 2, followed by the Market Shopping Centre in Crewe and the Grange Road branch in Birkenhead, both closing on Saturday, September 16.
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