Competition heats up
AMAZON finds itself in a tough spot as it scrambles to address concerns over its upcoming Prince Andrew drama following the early success of Netflix's Scoop.
Release timeline
The three-part series, A Very Royal Scandal, is set to debut in October, trailing behind Netflix's Scoop, which hit screens on April 5.
Desperate measures
With pressure mounting, Amazon bosses are brainstorming ways to generate buzz and captivate audiences for their production.
Michael Sheen as Prince Andrew in Amazon's A Very Royal Scandal
A Very Royal Scandal is from Emily Maitlis’s perspective of the Andrew interview
Strategies in play
Options on the table include involving Emily Maitlis, the show's producer, in a promotional capacity, such as interviewing actress Ruth Wilson, who portrays her in the series.
Earlier photos of Michael Sheen as Prince Andrew have already been unveiled, building anticipation for the drama.
Rivalry with Netflix
With Netflix's Scoop garnering praise and attention, Amazon is feeling the heat and fears losing the battle for viewership.
