Price Point is Key
A brand strategist warns that Meghan Markle's new lifestyle brand, American Riviera Orchard, must carefully consider its pricing to ensure success. The brand, set to launch this spring, will offer jams, linens, and creams.
Royal Deliveries
Meghan Markle has been sending out gift baskets of jam to friends and influencers as a promotional strategy before the official launch of American Riviera Orchard. Close pals, including fashion designer Tracy Robbins, have shared photos of the packages they received.
Product Range and Inspiration
A report reveals that Meghan's new brand will focus on home, garden, food, and general lifestyle content. Inspired by the A-list area of California where she and Prince Harry reside, Montecito, the brand is expected to offer a variety of products, from cookbooks to kitchenware.
New Ventures with Harry
Aside from her business endeavors, Meghan Markle is set to launch new series centered around cooking, gardening, and friendship. This project is part of the creative partnership between Archewell Productions and a streaming giant, showcasing the couple's shared passions and interests.
