Declining Viewership Sparks Consideration of New Streaming Format
Coronation Street, the popular ITV soap opera, may undergo a major shakeup in an effort to attract more viewers. Concerns over declining viewership have prompted network executives to explore alternative formats.
New Commercial Opportunities in Consumer-Themed Programming?
An insider from ITV revealed that the soap opera genre is no longer as lucrative as it once was. As a result, some network chiefs are eyeing the success of Channel 5's consumer-themed documentaries and considering the potential for better commercial opportunities in that type of programming.
The insider explained, "Corrie and Emmerdale are experiencing a drop of around ten percent in viewership compared to last year. Budgets for both shows have already been reduced, and it's becoming increasingly difficult to sustain the production of so many episodes."
It seems that drastic measures are needed to ensure the long-term success of Coronation Street in today's competitive digital world.
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