Supermarket giant Aldi has made the decision to remove its beloved chocolate chip brioche loaf from its stores, much to the disappointment of loyal customers.
Missing from Shelves and Website
The Specifically Selected loaf, which was known for its delectable taste and was often used to make chocolate chip French toast, is no longer available at Aldi. The supermarket confirmed this news on X, previously known as Twitter, and the product has also been removed from Aldi's official website.
Outcry on Social Media
Fans of the chocolate chip brioche loaf took to social media to express their sadness over its discontinuation. One fan said, "I've never been a fan of bread but this Chocolate chip Brioche loaf from ALDI is so so yum." Another shared, "I don't know if you make French toast at all, but Aldi has a chocolate chip brioche loaf that my kids ask for at least once a week." A third fan admitted, "I have been sleeping on this ALDI brioche loaf."
Versatile Use and Creative Recipes
Chefs on TikTok have also showcased the versatility of the chocolate chip brioche loaf, demonstrating how to make "Easy and decadent chocolate chip French toast" using the bread. In a short video, Amanda Wadding covers a slice of Specifically Selected with milk, egg, vanilla extract, and cinnamon before cooking it to perfection.
Disappointment Confirmed by Aldi
When a customer inquired about the missing brioche loaf, Aldi responded, "Hi there. We're sorry to say this item has been discontinued." However, it seems that Aldi has not discontinued other Specifically Selected items, as their other breads are still available for purchase.
No Wine Advent Calendar This Year
In addition to the brioche loaf disappointment, Aldi has also confirmed that there will be no wine advent calendar this year. Some customers were worried that they had missed the release, but Aldi clarified, "We don't currently have any plans for a wine advent calendar this year. Sorry for any inconvenience."
Aldi's decision to discontinue the popular chocolate chip brioche loaf has left many shoppers mourning the loss of a beloved treat. With its versatile use and delectable taste, this bread will certainly be missed by both adults and kids alike.
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