Kevin the Carrot Makes a Comeback in Aldi's 2023 Christmas Ad
Aldi has released its highly anticipated Willy Wonka-inspired Christmas advert, and fans will be delighted to see the return of their favorite character, Kevin the carrot. In this year's ad, Kevin embarks on a magical tour of William Conker's Christmas factory, filled with festive goodies.
Join Kevin on a Festive Adventure
The ad opens with five lucky winners eagerly awaiting their chance to enter the enchanting Christmas factory. Accompanied by his great grandpa, Kevin explores the factory and encounters mischievous characters along the way, including dancing plumty-dumptys and a spoiled little sprout.
Kevin Stands Tall as the Last Carrot
As the other lucky winners fall away, Kevin remains the last carrot standing. After passing a test and receiving the "cheese" to the factory, Kevin asks a wholesome question: "Can I share my good fortune with everyone?" This heartwarming moment captures the true spirit of the holiday season.
A Magical Ending with a Message of Seasonal Goodwill
The ad concludes with the charming message, "Seasonal goodwill was truly in the air as Christmas is a time that's sweeter when you share." The closing scene features a cheerful crowd of characters from Aldi's Christmas past, including Ebanana Scrooge and Marcus Raddishford.
Christmas Wouldn't Be the Same Without Kevin
Jemma Townsend, marketing director at Aldi UK, expressed her excitement about Kevin's return, stating, "Christmas is made magical by coming together and sharing the joy of celebration even in tough times—just like Kevin wants to with his Christmas wish. We know our shoppers will love seeing him getting into the Christmas spirit as we welcome him back for his eighth year with us."
Join Aldi in Spreading Festive Cheer
Aldi's Christmas ad release comes shortly after teasing shoppers with a trailer. Some viewers were concerned when Kevin didn't appear in the teaser, but now it's clear that he's back and ready to bring joy to the holiday season.
Other Supermarkets Get in on the Christmas Fun
Aldi isn't the only supermarket getting into the Christmas spirit. Asda's amusing advert features the legendary singer Michael Buble, while M&S showcases a star-studded cast of actors in their Christmas food ad. Lidl has chosen to focus on a good cause in their festive ad, and Waitrose's ad features relatable festive moments and a beloved chat show host.
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