Shoppers warned of misleading labels
Shoppers are being cautioned about misleading labels on supermarket shelves that could leave them puzzled about the origin of their food. Major supermarkets like Aldi, Lidl, Sainsbury’s, Tesco, Iceland, and Asda have been accused of using "meaningless" country-of-origin labels.
Origin labelling rules
Under current rules, certain products must have country or place of origin labels, but processed meat or frozen fruit and vegetables often lack this information. Inconsistencies were found in various supermarkets, with products like cauliflowers, onions, and meat being mislabeled.
Consumer concerns
Research shows that shoppers prefer products labeled as "British" and find it important to know where their food comes from. However, misleading labels make it challenging for consumers to make informed decisions based on their values.
Supermarkets respond
Supermarkets like Aldi, Asda, Iceland, Sainsbury’s, and Tesco have assured customers of their commitment to providing accurate origin information. They acknowledge the need for clearer labelling, especially on loose fruit and vegetables, to help shoppers make informed choices.
Government initiatives
The government is taking steps to ensure imported goods meet UK welfare standards and promote buying British products. Several supermarkets have joined the campaign to support British farmers, with Asda being the only major retailer yet to announce a similar move.
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