Avon, the Iconic Beauty Brand, Expands Sales Strategy
AVON, the renowned beauty brand known for its door-to-door salespeople, has announced its plans to sell products in UK high street shops for the first time. The company has partnered with Superdrug, and its products will be available in 100 Superdrug shops across the country, as well as online through Superdrug.com. This strategic alliance is part of Avon's initiative to provide more ways for customers to purchase its products, and it marks a significant shift in the beauty company's distribution approach.
Over 150 Avon Products Available in Superdrug Stores
Superdrug will stock over 150 Avon products in-store, offering a wide range of beauty items to shoppers. The selection will include serums, foundations, lip oils, moisturizers, and more. The prices of these Avon products have yet to be confirmed, but customers can expect affordable options that provide high-quality results.
Avon and Superdrug Partnership: Expanding Reach and Convenience
Avon's collaboration with Superdrug will extend its customer base and provide greater accessibility to its beauty products. Angela Cretu, Avon's Chief Executive, stated that this alliance aligns with Avon's mission to bring aspirational beauty at irresistible value to consumers. By teaming up with Superdrug, Avon can cater to customers who prefer high street convenience while maintaining its commitment to offering affordable, award-winning products.
Avon's Transformation into an Omnichannel Beauty Company
Avon's acquisition by Brazilian beauty giant Natura in 2019 paved the way for its transformation into a truly omnichannel beauty company. This move to sell products through UK high street shops is an essential step in Avon's journey to embrace all available channels and meet the evolving needs of customers. Avon aims to provide a seamless shopping experience to its loyal fan base while expanding its reach to new customers.
Superdrug: Proud to Be Avon's Exclusive Retail Partner in the UK
Superdrug, owned by A.S. Watson Group, the world's largest international health and beauty retailer, has expressed excitement about being the exclusive retail partner for Avon in the UK. Simon Comins, Chief Commercial Officer at Superdrug, emphasized that Avon is a beloved and recognizable brand with a rich history in the beauty industry. Superdrug is committed to offering high-quality brands at exceptional value to its customers, and this exclusive partnership with Avon reinforces that commitment.
A Superdrug Expansion and Renovation Plan
In addition to the partnership with Avon, Superdrug has announced its plans for expansion and renovation. The chain will open 25 new stores and renovate 70 of its current stores this year. This expansion initiative will create 570 jobs and further strengthen Superdrug's presence in the UK beauty retail market.
Find Your Nearest Store
To explore Avon's products in Superdrug and find your nearest store, visit the Superdrug website. Don't miss out on the opportunity to experience Avon's iconic beauty products through this exclusive partnership.
Disclaimer: This blog post is for informational purposes only and does not constitute an endorsement of the products mentioned. The availability and prices of Avon products may vary, so it is recommended to visit the Superdrug website or contact the stores directly for accurate information.
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