Expert Tips for Maximizing Your Savings on Amazon Prime Day


This week, Amazon is offering thousands of discounted items as part of its Prime Big Deals promotion. Savvy Brits can take advantage of this 48-hour bonanza starting on Tuesday to get a head start on their Christmas shopping. While the event is exclusive to Prime members, you can still participate by signing up for a 30-day free trial. To help you navigate through the sale, shopping experts have shared their advice on what to buy and what to avoid. Check out their tips below to ensure you don't miss out on the best deals.

What to Buy

Amazon's Own Products

If you've been eyeing a Kindle, Echo, Fire tablet, or Ring video doorbell, now is the time to make a purchase. According to Natalie Warb from voucher site, Amazon typically offers massive discounts on its own products during sales events. Last year, the Kindle was available for £59.99, a 30% decrease from its original price. Look out for similar deals on Amazon's branded tech this Prime Day.

What to Avoid

TVs and Games Consoles

While there may be tempting offers on big tech items during Prime Day, it might be wiser to wait until November's Black Friday sales for better deals on TVs and gaming consoles. According to Anita Naik from, other brands are likely to slash their prices next month, providing even bigger savings.

Big Kitchen Appliances

Unless you need an air fryer, it's best to avoid purchasing big kitchen appliances during Prime Day. Katy Phillips from price comparison site Idealo advises against buying fridges and other large appliances during this sale as they tend to be more expensive compared to other times of the year. Data from Idealo also revealed that smaller kitchen appliances, such as food processors and coffee machines, were cheaper in the month before Prime Day last year.

Other Deals to Look out For

Prime Day offers more than just big-ticket items. You can also find great deals on everyday essentials, air fryers, beauty and make-up products, LEGO sets, and hair styling gadgets. Check out some of the early deals available below:

Early Deals

NINJA Air Fryer MAX, 5.2L, 6-in-1: Currently 24% off at £129, keep an eye on this air fryer as it may drop further.

AMAZON Echo Dot 5th Generation: Get the latest generation of Amazon's smart speaker at 60% off, now priced at £21.99.

PHILIPS Sonicare 3100 series set of two electric toothbrushes: Less than half price at £64.99, down from £139.99.

BABYLISS Hair Straighteners: Half price at £49.99 instead of £100.

ASSASSIN'S Creed Valhalla for PS5: 59% off at £23.76, down from £57.99.

SHARK Cordless Vacuum: Enjoy a third off this popular vacuum cleaner, now priced at £269.99 instead of £399.99.

AMAZON Eero 6 dual-band mesh Wi-Fi 6 extender: Save 35% on this extender, now priced at £64.99 from £99.99 – note that an existing Eero network is required.

RING Video Doorbell (2nd Gen): Keep your packages safe with this doorbell security camera, now priced at £59.99, down from £99.99.

TEFAL Easy Fry Precision+: This air fryer and grill in one is reduced by 53% to just £70, down from £149.99.

Remember, these are just a few of the early deals available, and prices may drop further when the sale officially launches on Tuesday. Keep an eye out for more exciting offers and make the most of Amazon Prime Day!

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