Meet Sohail Rashid, the Man Behind Aime Dieu
Sohail Rashid, the chief executive and founder of streetwear company Aime Dieu, has come a long way from his days of homelessness. Based in Liversedge, Leeds, Sohail has built a successful business that counts major celebrities among its clients.
A Rocky Beginning and a Major Turnaround
After facing a "messy divorce" and losing his job as a bank mortgage manager, Sohail found himself living in his car. Determined to turn his life around, he decided to venture into the fashion industry. Drawing inspiration from footballers' Instagram profiles, he created Aime Dieu, a brand with a French touch.
Celebrities in Aime Dieu
Aime Dieu has captured the attention of celebrities worldwide. Notable clients include Man Utd star Eric Bailly, Barcelona's Raphinha, former Real Madrid and Brazil star Roberto Carlos, and even boxing superstar Amir Khan. Sohail's dream is to have his clothing worn by the main characters of the hit TV show Suits.
A Partnership with Leeds United FC
Earlier this year, Aime Dieu achieved a breakthrough by signing a partnership deal with Leeds United FC. Sohail proudly watched his favorite team, including chairman Andrea Radrizzani, donning his brand.
A Great Ride and a Changed Life
Sohail's journey from homelessness to entrepreneurship has been filled with hard work and perseverance. Despite long hours, he believed in his project and received positive feedback from celebrities. Today, Aime Dieu continues to thrive as a major streetwear brand.
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