Fury over detergent brand Fairy’s ‘sexist’ poll that only quizzed women

DETERGENT brand Fairy is accused of sexism after a women-only poll on washing.

Makers P&G did not ask one bloke in a survey of 3,000-plus about the best laundry product for sensitive skin.

Detergent firm Fairy is at the centre of a furious sexism row after surveying only women in a poll

Critics say the firm is stereotyping domestic chores as being done only by females.

Promotional material on packs of Fairy Non Bio states: “Try the Voted No 1 laundry brand for sensitive skin.”

But the small print admits the claim is based on an “online panel of 3,348 females aged 18-70”. The survey results also appear with the product listing on supermarket websites and on leaflets in new washing machines.

Dad Matthew Cottrell, who spotted the gaffe, said: “Fairy needs to clean up its act.

“Surely, it is sexist to ask only women and perpetuates the stereotype that women do laundry and men don’t.”

The 32-year-old mortgage broker, from St Neots, Cambs, added: “Long gone are days when that was typical.”

Critics say the brand is stereotyping domestic chores as being done by women and the firm ‘needs to clean up its act’

Scott Popham, P&G communications director, said: “In this survey, we agree there is room for improvement.”

Fairy is not the first to get into a gender stereotyping row.

In 2018, travel firm Tui gave “Future Tui captain” stickers to boys but “Future Tui cabin crew” ones to girls.

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