Costa fan shares her top tip for a free drink
Maddy Alexander-Grout, founder of the Mad About Money app, has revealed a clever trick for getting a free drink at Costa Coffee. She shared details of Costa's reward scheme, where customers earn one bean for every drink purchased. Once you collect ten beans, you can redeem them for a free drink. However, Maddy's special tip involves bringing your own cup to the store – any cup will do – and you'll receive two beans instead of one. By doing this and buying five drinks, you can enjoy a free cup of coffee.
Changes to the reward scheme leave customers angry
Until recently, customers only needed eight beans to get a free drink. However, Costa has now increased this number to ten, leaving many shoppers frustrated. To meet the requirement for a free drink, customers will have to spend extra money on additional coffees. This change has sparked outrage on social media, with people expressing their disappointment in the new policy.
Costa defends the changes
Costa has defended the adjustments to its rewards scheme. The company explains that it has made changes to Costa Club, including the number of beans required to redeem a free drink. The coffee giant cites rising labor and packaging costs as the primary reasons behind the modification. While some customers are upset with the changes, Costa believes these adjustments are necessary to sustain the loyalty program.
The silver lining for customers
In addition to the changes in the rewards scheme, Costa has introduced another modification that could prove beneficial for customers. The details of this change are not yet known, but it appears to be a positive development for loyal Costa Coffee patrons. Customers should stay tuned for further information.
