Zero per cent beers are likely to be made stronger in an effort to encourage more people to choose healthier alternatives. Ministers in the UK are proposing to increase the legal limit for alcohol-free beers from 0.05 per cent ABV to 0.5 per cent, in line with standards in Europe and the US. The aim is to expand the market and provide consumers with more options. Brewers believe that with this change, they can create non-alcoholic beers that closely resemble the taste of regular alcoholic beverages.

Boosting the market and variety

By increasing the strength of non-alcoholic beers, the UK government hopes to boost the market for healthier drinking options and provide consumers with a wider range of choices. Many breweries believe that the extra leeway in alcohol content will enable them to better replicate the taste of traditional alcoholic beverages.

Health benefits and market growth

Studies have shown that low-alcohol and non-alcoholic alternatives can significantly reduce the negative health effects associated with alcohol consumption. As a result, the market for these products is booming, with three out of ten people purchasing them regularly. The proposed change in the legal limit for non-alcoholic beers aims to align UK regulations with those in Europe and the US, further supporting the growth of the market.

Consultation on rule changes

The UK Department of Health is currently conducting an eight-week consultation on the proposed rule changes. In addition to increasing the legal limit for alcohol-free beers, the consultation may also require manufacturers to display the alcohol by volume (ABV) on low-strength beer bottles. The Portman Group, which represents the drinks industry, has welcomed the consultation, hoping it will encourage more people to choose low and no alcohol alternatives.

Guinness 'pint' row brewing

A dispute has arisen over the size of new pint cans of Guinness. While the brewer claims that its Guinness Draught in 538ml cans is "perfect for your pint glass," some customers have pointed out that a true pint is actually 568ml. Some argue that the smaller can size can fit a pint glass but may not completely fill it, while others suggest that the reduced size leaves space for the foamy head. Guinness has not commented on the issue, but an insider claims that the cans are designed to fill a pint glass after the "surge and settle."

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