UK shoppers are rushing to Amazon to take advantage of a significant price drop on the iPhone 13 ahead of Apple's new model release. The handset's price has been reduced by over £300 while still offering many of the same features as the upcoming update.
Surge in Customer Interest
Customers are seizing the opportunity to snag discounted iPhone 13 models before the launch of Apple's iPhone 15. Experts suggest that now is the best time to purchase these newly-cheaper alternatives, although the cost can vary depending on the color.
iPhone 13: Still a "Steal"
The iPhone 13, released in 2021, is still considered "a steal" due to its impressive features, including compatibility with the latest iOS 17 system updates.
Significant Price Reduction on Amazon
Amazon traders have slashed prices by more than £300, offering the iPhone 13 for £739.99 instead of Apple's £1,079 price tag.
Color Affects Price
The lowest prices are available for the red iPhone 13 models, although different-colored versions have also been discounted, at a cost of £850 to £900.
An Uncommon Discount
Co-founder of consumer website Latest Deals, Tom Church, expressed surprise at the substantial discount, saying, "It's not every day you see such a hefty discount on such a pricey phone. If red's your color, this is a deal not to be missed."
New iPhone 15 and iOS 17
The iPhone 15 launch event is set to happen next Tuesday, and fans are eagerly anticipating both the new model's release and a potential free iOS 17 update. There may also be upgrades to other Apple products, such as the Apple Watch.
Hot Weather Warning for iPhone Owners
In the UK, Apple has issued a hot weather warning for iPhone owners, cautioning them to protect their devices during the summer months.
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