Superdry Issues Major Update on Future


Iconic Brand Faces Risk of Administration

Superdry, the iconic high street fashion brand, has issued a major update on its future, revealing the risk of falling into administration. The brand plans to delist from the London Stock Exchange as part of a restructuring plan and equity raise.

Cost-Cutting Measures and Store Closures

Superdry announced a series of cost-cutting measures, including rent reductions on 39 UK sites. However, it's important to note that stores could still face closures if landlords do not agree to the proposed rent cuts.

Return to Sales Growth

The fashion chain aims to return to sales growth by improving product ranges and reallocating marketing spend. Superdry also expects household conditions to improve, contributing to its recovery efforts.

Shareholders Approval Needed

Superdry needs shareholder approval for the delisting from the London markets. The move is part of a plan to secure the brand's long-term future amidst unprecedented challenges faced by the company.

Restructuring Plan and Financial Stability

The restructuring plan aims to restructure the company's balance sheet and release working capital. Superdry's chairman emphasizes the need for stakeholder support to ensure the brand's recovery over the long term.

Survival Bid and Revenue Decline

After a sharp slump in sales, Superdry is focusing on cost-saving initiatives and potential store closures. The brand's survival bid requires creditor approval, highlighting ongoing challenges in the retail sector.

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