Supermarket Own-Brand Instant Coffee: Which is Best?



For those who enjoy a good cup of coffee but don't want to break the bank, supermarket own-brand instant coffee can be a great option. Not only is it more affordable, but it can also taste just as good as the big-name brands. In this article, we'll take a look at some popular supermarket own-brand coffees and see how they compare to their more expensive counterparts.

The Cost-Saving Potential

Did you know that a single latte at Pret can cost you around £3.50? That's quite a hefty price for just one cup of coffee. However, if you opt for a supermarket own-brand instant coffee, you can get a whole jar for that same price. In fact, some supermarket own-brand coffees can cost as little as £1.50 for 25 cups. That's a significant saving!

The Taste Test

But how do these supermarket own-brand coffees actually taste? To find out, I tried some of the best-selling options and rated them based on their taste and value for money. Here are the results:

Kenco Smooth Medium Roast

Kenco is a well-known brand, but is it worth the higher price tag? While it tastes good and is easy to drink, it's significantly more expensive compared to most supermarket own-brand coffees. Taste: 9/10, Value: 5/10, Overall score: 7/10

Nescafe Original

Nescafe is a classic choice, but is it really worth the extra cost? While it has an appealing aroma and a smooth taste, I found that some of the cheaper brands were just as good without the high price tag. Taste: 7/10, Value: 5/10, Overall score: 6/10

Essential Waitrose Rich Roast Coffee

While the price of Waitrose's own-brand coffee is enticing, the taste was a disappointment. It barely tasted like coffee at all and had a weak, watery flavor. Unfortunately, this one didn't make the cut. Taste: 2/10, Value: 2/10, Overall score: 2/10

Morrisons Full Roast

Morrisons' own-brand coffee fared much better, with citrussy notes and a smooth taste. While you may need to use more to make it strong enough, it's still a good option considering its lower price compared to big brands. Taste: 8/10, Value: 7/10, Overall score: 8/10

Tesco Classic Instant Coffee

Tesco's own-brand coffee didn't impress me. It had a strong and tinny taste that didn't smell or taste good. While it's cheaper than Kenco, I found it tasted a bit stale. Taste: 3/10, Value: 4/10, Overall score: 3/10

Asda Rich Roast Instant Coffee

Asda's own-brand coffee was a winner for me. It mixed well, had a strong flavor, and a lovely rounded taste. While it was a little bitter, adding milk made it even better. Top marks for Asda. Taste: 10/10, Value: 10/10, Overall score: 10/10

Aldi Alcafe Gold Roast

Aldi's own-brand coffee is not only competitively priced, but it also tastes great. It has a sweeter flavor and is very similar to Nescafe, but at a fraction of the cost. Taste: 8/10, Value: 10/10, Overall score: 9/10

Lidl Bellarom Rich Roast Instant Coffee

Lidl's own-brand coffee offers a strong caramel aroma and a mellow, smooth taste. It's also the cheapest instant coffee we tried, making it a great value for money option. Taste: 9/10, Value: 10/10, Overall score: 9/10


If you're looking to save money on your daily cup of coffee, supermarket own-brand instant coffees are definitely worth considering. While some may not live up to the taste of big-name brands, there are plenty of options that are just as good, if not better. So why not give them a try and see for yourself? You might just find your new favorite cup of joe at a fraction of the price.

Did you miss our previous article…