Beloved Discount Chain Makes a Comeback
Wilko, the popular discount chain, is making a return to the UK high street just in time for Christmas. After collapsing into administration in August, the brand's name and intellectual property were purchased by rival discounter The Range. Now, Wilko is reopening its doors with the first two stores in Plymouth and Exeter. Three more stores are set to launch before Christmas, with a total of five sites opening in the coming weeks.
Locations and Upgrades
The first three confirmed locations for the reopened Wilko stores are Plymouth, Exeter, and Luton. Additionally, Wilko will be opening shops in Northern Ireland for the first time. The new stores will offer key cutting, paint mixing, and carpet cleaning hire as new in-store services. Iconic features like pick 'n' mix stands will also make a comeback. Customers can expect a range of value items including cleaning and household products, decorating and DIY supplies, garden and outdoor essentials, homeware, pet supplies, storage solutions, and seasonal items.
Expansion Plans
The Range founder, Chris Dawson, and CEO Alex Simpkin have expressed their plans to reopen up to 300 Wilko stores across the UK. While the exact locations are yet to be announced, the company aims to prioritize ex-Wilko employees in the recruitment process for the new stores.
Rival Retailers Step In
When Wilko went into administration, a buyer for the entire business couldn't be found. As a result, Poundland purchased 71 Wilko stores and reopened them under their own name earlier this month. B&M also acquired up to 51 locations in a £13 million deal. These stores will reopen as B&M shops in the near future.
Wilko's return to the high streets comes as Poundland confirms plans to reopen seven more Wilko stores, showcasing the brand's continued expansion.
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