MEGHAN Markle has hinted at even BIGGER plans as she launches a trademark bid for TV programmes and videos.
This comes after the Duchess of Sussex filed the application to trademark the word archetypes last month – despite the ancient Greek word being used in English since around the 1540s.
Archetype is defined as being “typical of an original thing from which others are copied”.
An application by Archewell Audio to trademark it is listed on the United States Patent and Trademark Office site.
It comes under the category “goods and services” and covers a long list of related items including downloadable audio recordings and podcasts.
All the items apply to “the fields of cultural treatment of women and stereotypes facing women”.
But the trademark application itself has hinted that if it’s granted, Meghan’s plans may go far beyond podcasts.
The trademark would also cover all “audiovisual recordings, recorded webcasts, video podcasts, and television programs.”
This means the Duchess could branch out into other avenues – including TV programmes.
If the trademark is granted, it would mean they own it rather than Spotify, which paid them a rumoured £18million for their partnership in 2020.
But Meghan could face a legal challenge from companies that use the word in their names, such as the skincare and cleaning products business Archetypes, which already has a trademark, the Daily Mail reports.
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It comes after the duchess announced Archetypes – her first solo podcast – will be released this summer.
The series will look into labels and stereotypes “that try to hold women back” and will feature interviews with experts and historians during episodes.
In a trailer last month, Meghan said: “This is how we talk about women: the words that raise our girls, and how the media reflects women back to us… but where do these stereotypes come from?
“And how do they keep showing up and defining our lives?”
The duchess, previewing the type of guests who will feature, added: “This is Archetypes – the podcast where we dissect, explore, and subvert the labels that try to hold women back.
“I’ll have conversations with women who know all too well how these typecasts shape our narratives.
“And I’ll talk to historians to understand how we even got here in the first place.”
Harry and Meghan’s only podcast effort so far has been a 35-minute ‘holiday special’ in December 2020, featuring celebrity pals Elton John and James Corden.
