Spotify CEO Reveals Why Prince Harry & Meghan Markle’s Podcast Deal Was Scrapped


Real Reason Behind the End of the Podcast Deal

Spotify CEO, Daniel Ek, has finally shed light on why Prince Harry and Meghan Markle's lucrative podcast deal came to an end. The Sussexes reportedly pocketed around £18 million, but the venture failed to live up to expectations.

Podcast Ended by "Mutual Agreement"

In a joint statement released back in June, Spotify and Archewell claimed that the podcast deal was ended amicably. However, Ek's recent comments reveal a different story.

Poor Performance and the Need for Innovation

Ek explained in an interview with the BBC that the podcast simply "didn't work." He admitted that while some elements of the deal were successful, others fell short of expectations. Spotify wanted to bring new innovation to the podcasting world, offering a great experience for consumers while providing new opportunities for creators.

Learning from Mistakes

Eager to move on from the failed deal, Ek stated that Spotify is learning from its mistakes and wishes the best for the creators they chose not to renew contracts with. This includes Harry and Meghan, who only produced 12 episodes over two-and-a-half years.

Was the £18 Million Deal Worth It?

BBC's Zoe Kleinman questioned Ek about whether 12 episodes from Harry and Meghan justified the £18 million price tag. While Ek's response was deemed "diplomatic," it raises questions about the overall value of the podcast deal.

More Setbacks for Harry and Meghan

Being dropped by Spotify is just the latest blow for the couple. Meghan's animated series, Pearl, was also ditched by Netflix due to cutbacks and a decline in subscribers. It seems the Duke and Duchess of Sussex are facing challenges in their quest for success beyond the Royal Family.

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