The highly anticipated John Lewis Christmas advert for 2023 is finally here, and it's guaranteed to warm your heart during the festive season.
A Quest for the Perfect Christmas Tree
The heartwarming ad follows the journey of a young boy named Alfie, as he embarks on a quest to find the perfect Christmas tree. Along the way, he befriends a playful character who adds a touch of whimsy to the story.
Alfie's adventure begins when he finds a seed for a "Christmas tree" at a flea market, and with his grandma's help, he carefully nurtures it at home. To his surprise, the seed grows into a playful and mischievous Venus flytrap named Snapper.
A Tearjerker Moment
The heartwarming story takes a bittersweet turn when Snapper grows too big and causes chaos in the house, leading the family to cast him outside in the cold. This tearjerker moment leaves Alfie heartbroken, as he is determined not to abandon his newfound friend.
However, the advert ends on a heartwarming note as Snapper is embraced back into the family's life. Alfie and his family join Snapper in the garden, where they exchange Christmas gifts and celebrate together. In a playful twist, Snapper gobbles up the wrapped presents but keeps the wrapping paper, giving back the gifts to the family.
A Musical Celebration
The ad features a beautiful song called "Festa," performed by renowned opera artist Andrea Bocelli. The song, which means celebration, was specifically written and produced for the John Lewis advert.
In a charitable initiative, the song will be released as a longer version and sold as a charity single. A portion of the proceeds will go to John Lewis charity partners, supporting care-experienced young people and families in need.
Bring the Magic Home
For those who want to bring the magic of the advert into their own homes, John Lewis is offering a range of merchandise inspired by the ad. Customers can purchase an adorable £18 plush plant, festive pyjamas ranging from £19 to £34, and a children's storybook priced at £9.99.
A Beloved Tradition
The John Lewis Christmas advert has become a highly anticipated annual event and marks the official start of the Christmas season. This year's ad, with the strapline "Let Your Traditions Grow," is the first campaign by Saatchi and Saatchi after John Lewis switched agencies following a 14-year partnership.
Charlotte Lock, customer director for John Lewis, said, "Christmas is a time when we cherish our traditions, both old and new. This film celebrates the importance of family and evolving traditions, reminding us that a 'perfect' Christmas is about finding joy together with loved ones, no matter what our traditions may be."
Where to Watch
The John Lewis Christmas advert will be launched on the retailer's social media channels and will also be broadcast on TV during Gogglebox on Friday. Members of the My John Lewis loyalty program had early access to the ad this morning.
To relive the magic of previous John Lewis ads, check out our round-up.
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