Homebase launches ‘green aisle’ in five shops with products to help shoppers be more eco-friendly


HOMEBASE is today launching its first-ever “green shopping aisle” for environmentally-friendly DIY enthusiasts.

The new shopping experience comes complete with a grass walkway and canopy infused with foliage and butterflies.

Homebase is launching its Green Aisle today in five stores

Donned with evergreen climbers and vegetation, the Green Aisle has been created to help shoppers make their home more sustainable.

The Green Aisle launches today in five Homebase stores – Haringey in London, Edinburgh, Bridgend, Birmingham and Leeds.

In partnership with Smart Energy GB, it showcases energy efficient and eco-friendly home improvement products and information on how to get a smart meter installed.

The Green Aisle was created after research found 74% of Brits are keen to make their home greener, but half have no idea where to start.

The Green Aisle is decorated with a green grass walkway

Craig Phillips, DIY expert and one of the first to visit the Green Aisle in Haringey, said: “It can be hard to know where to start when it comes to making greener choices, so the Green Aisle helps make this process even easier.

“Whether you’re in the market for new LEDs or eco-friendly paint, something we can all do now is to speak to your energy supplier about getting a smart meter installed.

“Each installation is a step towards a lower carbon future for Britain and can help you manage your energy use.”

Data from Energy Saving Trust also shows a household can save up to £581 on energy bills each year if they implement a full range of efficiency measures, purchase efficient appliances and exercise best practice energy saving behaviour, which can be encouraged with a smart meter.

On top of the financial savings, a household could also save 2,141 kg of CO2e emissions, which is the equivalent of driving 7,500 miles or enough energy to power the lights in 27 homes in the UK for a year.

The study of 4,000 UK adults, commissioned by Smart Energy GB, also found 71 per cent would like to make green home improvements in a bid to save money, while seven in 10 (71 per cent) want to help the environment.

The Green Aisle is designed for shoppers who want to become more eco-friendly
A canopy infused with foliage and butterflies decorates the aisle

And four in 10 of those polled via OnePoll are keen to use environmentally-friendly paint when redecorating.

Others are looking to install energy efficient home appliances (38%), smart home tech (34%), a water-saving showerhead (31%) or a smart meter (29%).

The Green Aisle has been introduced to coincide with the launch of the government’s Green Homes Grant scheme, with the range of items selected based on their energy efficiency credentials.

Items range from white goods and electricals through to insulation and smart appliances.

The Green Aisle is also available online on the Homebase website.

Robert Cheesewright from Smart Energy GB said: “We’re delighted to be working with Homebase to launch the first ever Green Aisle in 137 stores nationwide.

“The government’s Green Homes Grant provides investment for us to make our homes more energy efficient. But energy efficiency steps don’t always have to be expensive.

“Contacting your energy supplier to get a smart meter installed at no additional cost will also help you to do your bit for the environment.”

Chris O’Boyle, trading director from Homebase added: “We know that more and more of our customers are looking to make environmentally friendly decisions as they embark on home and garden improvement projects.

“The Green Aisle not only puts some of our most sustainable and eco-friendly products all in one place for those who know what they’re looking for, but will also provide advice and inspiration.”

Homebase, which first launched in 1979, has 164 shops in the UK.

HOAR has asked the DIY retailer if it plans on expanding its Green Aisle into other shops and we’ll update this story when we know more.

We’re also checking what products the Green Aisle will sell, and if new products have been introduced just for it.

Homebase reopened all its shops on May 2 after temporarily closing because of the coronavirus lockdown.

In more DIY news, check out how this mum-to-be transformed her drab kitchen with B&Q bargains.

And this clever home improvement enthusiast used IKEA units to make an incredible built-in bed and dressing table for his wife.

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