Summer Nostalgia
Shoppers are flocking to Iceland for ice lollies based on legendary "nostalgic" sweets, bringing back childhood memories ahead of summer.
Xtreme Chewits Revived
The Xtreme Chewits ice lollies come in apple, cherry, and lemon flavors, reimagining the classic 1960s soft chewy sweets in a frozen form.
Excitement on the Rise
With the return of the iconic sweet, shoppers are expressing their excitement and nostalgia for the legendary candy now in icy form.
More Nostalgic Treats
Not stopping at Chewits, Iceland is also stocking up on other childhood favorites like Rainbow Drops ice lollies and limited-edition Iced Gems in Candy Floss flavor.
Bringing Back the Classics
From Irn Bru limited edition cans to Morrisons' Angel Delight ice cream sticks, brands are tapping into nostalgia to delight customers with familiar flavors.
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