Hotels.com scraps loyalty scheme leaving customers furious

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Major changes to rewards program

A major travel site has decided to scrap its loyalty scheme that offered customers free stays at hotels, sparking outrage among loyal users. Hotels.com, known for its generous loyalty program, will be replacing it with a new scheme called One Key, in partnership with Expedia and Vrbo.

Customers express anger

Customers who have been benefiting from Hotels.com's loyalty scheme for years are not happy with the upcoming changes. Many took to social media to express their disappointment, with some calling the new One Key reward scheme "woeful" in comparison to the previous program.

Transition period

While the change is set to take effect later this year, accounts will be switched over gradually between July and October. This gives current members of the loyalty scheme some time to maximize their rewards before the switch to the new program.

New rewards scheme details

The One Key rewards scheme will offer 2% back on money spent on hotels, holiday rentals, activities, and packages. Users can earn up to 6% back by climbing tiers through spending, although it is still less generous than the current program.

Flexibility for travelers

Despite the devaluation of rewards, the new scheme will offer more flexibility compared to other loyalty programs tied to specific hotel brands. This change reflects a trend among loyalty schemes to reduce the rate of rewards that users can claim.

Alternative ways to earn rewards

For those looking to maximize rewards when traveling, air miles reward credit cards can be a good option. These cards allow users to earn points that can be redeemed for travel-related expenses such as flight tickets, hotels, and airport lounge access.

British Airways, Virgin Atlantic, and Chase offer travel credit cards that reward spending with points or cashback, providing additional benefits for frequent travelers.

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