What is Light in the Box?
Light in the Box is a popular online retailer based in Asia that offers customers massive discounts on a wide range of products. From clothing and electronics to beauty products and home and garden items, the website has something for everyone. It also sells sports gear, items for children, and furniture. With global shipping, Light in the Box delivers to customers all over the world. The company prides itself on its innovative data-driven business model, which allows it to offer customized products, such as wedding dresses and evening dresses, at scale for optimal marketing, merchandising, and fulfillment.
When was Light in the Box created?
Light in the Box was founded in 2007 by Liang Zhang. Today, it is owned by LightInTheBox Holding Co., with Jian He serving as the CEO and chairman of the board of directors. Since joining the company in 2010, He has played a crucial role in expanding the business. While Light in the Box has its headquarters in Singapore, it also has offices in California, Shanghai, and Beijing.
Is Light in the Box a legitimate website?
Some customers have raised concerns about the legitimacy of Light in the Box due to the significant discounts it offers. However, the website is indeed legitimate and operates under the UK legal system's commercial guarantee. Light in the Box assures customers that the products they sell are of satisfactory quality, fit for a particular purpose, and as described. The website also prioritizes the security of user data and ensures secure transactions. While some online reviews have mentioned issues with orders not matching the website's pictures or being of poor quality, the company's return policy allows customers to return and refund or exchange items within the warranty.
Is the Light in the Box app safe?
The Light in the Box app is a safe and convenient way to shop. It has received positive reviews from customers who have used it and is rated 4.5/5 stars on both the Apple Store and Google Play. The app enables shoppers to browse and search for products on their mobile devices. Additionally, it occasionally offers exclusive discounts and alerts users about sales and special offers not available on the website.
Light in the Box continues to be a popular choice for online shoppers looking for great deals on a variety of products. With its wide selection, global shipping, and user-friendly app, it is no wonder that customers are flocking to this online retailer.
