MILLIONS are turning to TikTok and other social media platforms for energy saving hacks.
Analysis of the 50 most viewed hacks tagged “energy saving” found clips about bleeding radiators gained the most traction, followed by only boiling as much as you need in the kettle.
Millions are turning to social media-based energy-saving hacks
The third most viewed video on TikTok shows drying a bedsheet over a clothes airer by a radiator, while draught-proofing the house and using a slow cooker also feature in the top 10.
It comes after a poll of 2,000 homeowners and renters found 15% are turning to social media platforms for advice on how to cut down on their energy bills.
But this rises to 32% of Gen Z.
And 42% of those who look to the likes of TikTok, Facebook or YouTube trust any hacks they view, even if they don’t come from experts or professionals.
Although 42% of all respondents feel there is so much conflicting advice about energy use they are unable to separate fact from fiction.
Energy provider EDF commissioned the poll alongside its analysis of the top 50 trending pieces of energy saving video content across TikTok, Instagram and ChatGPT.
The data, collated between October 2022 and March 2023, found the advice given by most people on the platform was mostly founded in truth.
Philippe Commaret, from EDF, said: “There’s a lot of energy saving advice online and it can be confusing for consumers to know what to believe.
“Although we were pleased that, for the most part, content creators are passing on relatively sound advice we would urge people to double check these with a source verified by energy experts, to ensure they are implementing effective energy saving measures.
“Although in most cases giving these tips a try isn’t going to do any harm, some of the hacks suggested will only lead to minimal savings.”
Data from the Energy Savings Trust highlights draught-proofing gaps as the number one way to help reduce energy bills, yet 73% of those looking for energy saving tips online have never tried this method.
Across all adults polled, one in four said they’d be at least somewhat likely to try an energy saving tip they saw online, even if they weren’t sure it would work.
While 32% would ‘try anything’ to save money, and 29% would take the word of people in the comments who said it worked.
And 20% of those polled, via OnePoll, are more likely to believe a ‘real person’ than information they get from a larger company.
EDF is encouraging people to monitor their energy usage by installing a smart meter, utilising its Energy Hub for a personalised view of their usage, and check if they are eligible for The Great British Insulation Schemes.
Philippe Commaret added: “At a time when bills are expected to stay above where they were before the energy crisis, we’re committed to supporting our customers by helping them to identify which energy-saving measures will make a real difference to their bills and help the nation to achieve Net Zero.”
Most viewed energy-saving hacks on TikTok:
- Bleed your radiators
- Only boil as much water as you need
- Use a clothes airer near the radiator with a bed sheet over it to dry quicker
- Unplug appliances from walls
- Draught-proof the house
- Minimise time in the shower by lathering up before getting in then use the shower for a minute or less to wash off
- Use a slow cooker
- Turn off games consoles, as standby has high energy consumption
- Instead of using a tumble-dryer, hang clothes up on the wall with hooks, and place a dehumidifier next to them
- Turn down boiler flow temperature
- Strip plastic paint from traditionally built brick walls so water can evaporate properly from the bricks, rather than remaining in cracks in the paint and cooling homes down
- Take showers over baths where possible (unverified)
- Use cold water when washing your hands
- Open curtains and let natural daylight in
- Switch bulbs to LED
- Switch lights off when leaving a room
- Households being paid to cut energy
- Heat pumps are less efficient in winter and cost more
- Use a smart meter to see where in the home is using the most energy
- Programmer – set a timer for every Sunday you can set up your heating schedule
- Reduce thermostat by one degree to save over the year
- Put on a TRV to adjust how hot your radiator is
- Turn down radiators in hallways, bathrooms, and spaces where you don’t need the heat as much
- Pull your couch away from radiator and don’t have it covered by curtains
- Use a stick to remove dust from radiator pipes
- Save energy by only filling the washing machine drum to three quarters (unverified)
- Adjust radiator valve to heat up room more efficiently
- Limit the amount of times you open your freezer
- Pay attention to appliances instructions as they often have tips on how to reduce energy consumption
- Choose energy efficient models when purchasing appliances
* Ones marked unverified have not been verified by EDF.
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