Big Change for Classic Chocolate
Nestle has made a significant change to the recipe of its iconic Milkybar chocolate bar for only the second time in its 87-year history. The food and drinks giant has decided to decrease the amount of milk in Milkybar buttons, blocks, and bars. The milk content of the white chocolate will be reduced to 26.4% from its previous level of 37.5%, according to Nestle.
Reversal of Decision
This change marks a reversal of Nestle's decision to increase the milk content back in May 2017. The goal is to streamline the recipe of Milkybar across the entire UK and Europe. Fans of the white chocolate had speculated on Facebook that the recipe had changed, and the new packaging confirmed their suspicions.
Reaction from Fans
Fans of Milkybar have mixed reactions to the recipe change. Some have noticed the difference and expressed disappointment, while others have yet to realize the change. One fan on Facebook commented, "I've just brought a bag of the Milkybar buttons with the new packaging and can officially confirm they have gone back to the old recipe." Another fan simply stated, "Oh I had some the other day, I didn't even realize lol. I just love chocolate!"
Rollout of New Recipe
The new recipe Milkybar products are currently being rolled out in stores across the UK. A spokesperson from Nestle explained that the change aligns Milkybar with the white chocolate recipe used in the rest of Europe. While the balance of ingredients has changed, the amount of sugar remains the same. The European recipe has been preferred in UK testing, scoring higher in flavour, taste, and texture.
A Beloved UK Brand
Since its launch in 1936, Milkybar has been a beloved chocolate bar in the UK and Ireland, continuously enjoyed by generations. In fact, Nestle identifies Milkybar as the number one white chocolate brand in the UK. The company emphasizes that the smooth white chocolate is made with real milk and does not contain artificial colours, flavours, or preservatives. The brand is also popular in Continental Europe and Latin America, where it is known as Galak.
Did you miss our previous article…
https://hellofaread.com/money/argos-reduces-credit-options-ahead-of-christmas-leaving-customers-concerned-about-affordability/
