Primark issues major online shopping update – and customers will love it

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London, UK - 14 March, 2022: wide angle image depicting the exterior of a Primark clothing store in central London, with blurred motion of people walking past on the street outside the shop.

PRIMARK has issued a major online shopping update and customers will love it.

The high-street fashion chain is extending its click and collect trial to 32 more stores.

Primark originally launched its click and collect service in November 2022

Primark first launched the service in 25 stores in the north of England and Wales in November 2022.

Customers who use click and collect are able to pick up their orders from a dedicated desk in any participating store.

They can then pay for any other items they have picked up in store at this desk.

The trial of the new service has brought “encouraging results”, according to the company’s interim results announcement.

As a result, the retailer has now decided to extend its click and collect trial to 32 stores which are broadly within the M25 region by late summer.

Customers need to spend a minimum of £15 on all click and collect orders.

But for now, the trial only includes kids toys, clothing and nursery ranges.

That means you can’t order other ranges, like womenswear and homeware, and pick it up.

After browsing online and adding items to a virtual basket, shoppers can choose a day to collect their parcel.

Orders will be available for collection between two and seven days after the order has been placed.

All orders will be delivered to store in brown paper packaging, or cardboard boxes sealed with paper tape featuring the new Click and Collect branding.

The retailer said all of its packaging can be easily recycled at home

The following stores are taking part in the trial right now in:

  • Birkenhead, Grange Road, CH41 6EA
  • Blackburn, The Mall Blackburn, BB1 7JG
  • Blackpool, Bank Hey Street, FY1 4RY
  • Bolton, Crompton Place Shopping, BL1 1EA
  • Broughton, Broughton Shopping Park, CH4 0DE
  • Burnley, Charter Walk Shopping Centre, BB11 1BB
  • Bury, The Rock Shopping Centre, BL9 0ND
  • Carlisle, English Street, CA3 8NX
  • Chester, Foregate Street, CH1 1HA
  • Huddersfield, New Street, HD1 2TR
  • Lancaster, Marketgate Shopping Centre, LA1 1JF
  • Liverpool, Church Street, L1 3AY
  • Llandudno, Parc Llandudno Retail Park, LL30 1PX
  • Manchester, Market Street, M1 1WA
  • Manchester, The Trafford Centre, M17 8AS
  • Oldham, Market Place, OL1 3AB
  • Preston, Fishergate Shopping Centre, PR1 8HJ
  • Sheffield, Meadowhall, S9 1ER
  • Sheffield, The Moor, S1 4PA
  • Southport, Chapel Street, PR8 1AE
  • Stockport, Chestergate, SK1 1NT
  • Wallasey, Cherry Tree Shopping Centre, CH44 5TL
  • Warrington, Golden Square, WA1 1QB
  • Wigan, Standishgate, WN1 1UP
  • Wrexham, Regent Street, LL11 1RY

HOAR was given an exclusive first look at the new click and collect service when it first launched in Sheffield’s Primark.

The retailer has 400 stores globally and nearly 200 in the UK.

In recent months, Primark has also introduced self-service checkouts in some stores to help reduce queuing times.

Last year it teamed up with bakery chain Greggs earlier to launch a clothing collection.

The two high street giants also collaborated on a new Greggs cafe inside Primark’s Birmingham Bullring store.

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