Anger Over Smaller Roses Tubs
Shoppers have expressed their outrage after discovering that Cadbury's Roses tubs are 50g lighter this year compared to the previous Christmas. One savvy customer raised the alarm in the Extreme Couponing and Bargains UK Facebook group, leading to a flood of complaints on social media.
"Rip the Customer Off"
Furious customers took to social media to voice their frustration. Many accused Cadbury of trying to deceive consumers by reducing the tub size without lowering the price. One customer sarcastically remarked, "Rip the customer off just for a change."
Shrinkflation Tactics
Cadbury, owned by Mondelez, has been accused of employing shrinkflation tactics. This refers to the practice of reducing the size of a product while maintaining the same price. The tactic allows companies to offset increased costs without raising the price for consumers.
Cost Challenges
In response to the backlash, a spokesperson for Mondelez defended the decision, explaining that the company is facing increased input costs due to factors such as rising food commodities and energy prices. They stated that the reduction in tub size was necessary to maintain the quality and taste of the chocolates, but also mentioned their efforts to absorb costs.
Consumer Power
Some consumers have called for a boycott of Roses tubs in protest. They argue that refusing to buy the product is the only way to stop companies from implementing such tactics. However, it remains to be seen whether these complaints will significantly impact sales of Cadbury's festive treats.
Price Unchanged
Despite the reduced size, the retail price for Roses tubs remains at £8.09. Customers will still be paying the same amount as last year but receiving less product in return.
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