Tesco has released its highly anticipated Christmas ad for 2023, showcasing how each visit to the supermarket can bring the festive spirit alive.
Getting in the Festive Spirit
The heartwarming ad follows a family as they prepare for Christmas, with some members more enthusiastic than others.
It highlights the excitement and joy that can be found in the build-up to Christmas, making it just as magical as the day itself.
An Enthusiastic Dad
The ad begins with an energetic dad and his less-than-impressed teenage son heading to Tesco for their regular weekly shopping trip.
While exploring the store, the dad stumbles upon a Christmas sampling display and tries Tesco's finest triple chocolate star-shaped panettone.
Instantly, he transforms into a Christmas tree, much to the embarrassment of his son.
Transformations and Festive Fun
The ad showcases scenes of the dad fully embracing the Christmas spirit, adorning himself with decorations and twinkling lights.
Not just limited to the family, other customers in the supermarket are also seen transforming into festive characters, with one staff member even becoming a reindeer at the checkout.
A Reluctant Teen
While everyone around him embraces the Christmas spirit, the teenage son remains hesitant to join in on the fun.
However, his dad's gift of a handcrafted Christmas tree topper, made when he was a little boy, convinces him to fully transform into a Christmas tree himself.
Reflecting Customer Anticipation
Emma Botton, Tesco's group customer director, explained that the ad aims to capture the emotions and excitement leading up to Christmas.
She revealed that a Tesco Christmas report found that nearly a quarter of the UK was already looking forward to Christmas as early as September.
TV Debut and Competing Ads
The ad, set to the catchy soundtrack of OMC's 'How Bizarre', will make its TV debut on ITV during 'I'm a Celebrity Get Me Out of Here' on November 19.
Other retailers, including John Lewis, Aldi, and Asda, have also launched their Christmas ads, each with their own unique themes and characters.
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