Shein, the rapidly growing Chinese fashion brand, has purchased Missguided from Frasers Group in a bid to expand its presence in the UK market. The deal, which includes only Missguided's trademarks and intellectual property, comes as Shein aims to increase its brand awareness in the UK. The company has already set up an office in London and has been hosting pop-up events to attract shoppers. Shein, often compared to Asos and Boohoo, generates £1.1 billion in UK sales and is considering a US stock market listing.
Shein doubles down on UK with Missguided acquisition
Shein, the Chinese fashion giant, has acquired UK brand Missguided from Frasers Group as part of its aggressive expansion strategy in the country. The deal, which covers Missguided's trademarks and intellectual property, is part of Shein's efforts to increase its brand awareness in the UK market. The company has recently opened an office in London and has been hosting pop-up events to attract shoppers. Shein, known for its fast-fashion offerings, generates £1.1 billion in UK sales and is rumored to be considering a US stock market listing.
Shein's acquisition of Missguided marks further expansion into the UK market
Chinese fashion giant Shein has purchased Missguided from Frasers Group as it continues to expand its presence in the UK. The deal, which includes only Missguided's trademarks and intellectual property, is part of Shein's strategy to increase brand awareness in the country. Shein, often described as "Asos or Boohoo on steroids," is known for its fast-fashion offerings and generates £1.1 billion in UK sales. The company has recently established an office in London and has been hosting pop-up events to attract shoppers.
Shein acquires Missguided from Frasers Group in UK expansion push
Chinese fashion giant Shein has acquired Missguided from Frasers Group in a move to strengthen its presence in the UK. The deal, which covers Missguided's trademarks and intellectual property, is part of Shein's efforts to increase its brand awareness in the country. Shein, often compared to Asos and Boohoo, is the world's largest fast-fashion firm and generates £1.1 billion in UK sales. The company has recently opened an office in London and has been hosting pop-up events to attract shoppers.
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