A major supermarket is stepping up to help millions of Brits during the cost of living crisis by offering a substantial discount on their weekly grocery shop.
Iceland Introduces Unmissable Deal
Iceland, everyone's favorite frozen food shop, has launched an incredible discount to assist those who may be facing financial vulnerability in the current climate.
Discount available at all Iceland Stores
Iceland has made this exclusive offer available at all their stores, including The Food Warehouse, another supermarket chain owned by Iceland.
10% Off Groceries
Customers can enjoy a huge discount of 10% on their groceries each week at all Iceland and The Food Warehouse locations.
Who's Eligible?
If you are 60 years of age or older, you can take advantage of this incredible deal. Simply go shopping at Iceland on a Tuesday to redeem the discount.
Get Your Iceland Bonus Card
To enjoy the discount, make sure you have an Iceland Bonus card. This loyalty card is free and can be obtained from any Iceland store.
Show Proof of Age
Once you have satisfied the age requirement, just head to your nearest store with proof of age – a driving license, senior bus pass, senior railcard, or a freedom pass (only in London shops) will do.
Discount on All Items
The discount can be redeemed on all items and will be deducted from your total spending.
Alcohol Restrictions
Residents of Scotland or Wales should note that the discount does not apply to alcohol.
A Voucher Launched in May Last Year
The voucher was launched in May of last year, however, many people remain unaware of its availability.
Providing Relief to Older People
Iceland has partnered with the Rothesay Foundation, which aims to enhance the quality of life for older individuals. Addy Loudiadis, Chief Executive of the foundation, said: "We hope our vouchers will provide a small amount of relief to the growing number of older people living in real financial difficulty in the UK."
She further added, "Going forward, we are committed to working with brilliant partners like Iceland to help as many pensioners as possible get access to their full benefit allowances."
Find your nearest Iceland store here and the nearest The Food Warehouse here.
