Shiny Wrappers Axed, Fans Outraged
A Quality Street fan has expressed her disappointment and vowed to never purchase the popular chocolate brand again after they axed their shiny wrappers. In a comical video shared on TikTok, the woman rated the new packaging a "zero out of 10" and called it a "travesty." Brits have joined in on the revolt, demanding that the manufacturer bring back the shiny wrappers.
Outrage on Social Media
The video has gone viral, with many people joining in on the boycott. Disappointed customers have taken to social media to express their dissatisfaction. One customer wrote, "I wasn't impressed either," while another said, "That's not Christmas in a tin." The change in packaging has sparked a debate about the quality of the chocolates.
Move Towards Environmental Friendliness
The popular brand made the decision to axe the shiny wrapping paper in 2022 in an effort to become more environmentally friendly. They celebrated the change in a Facebook post during Recycle Week, stating that the wrappers are now recyclable. However, fans are not happy with the new packaging, with some saying they preferred the shiny wrappers and others criticizing the use of plastic tubs.
Quality Street Responds
HOAR contacted Quality Street for comment on the controversy surrounding the new wrappers, but there has been no response so far.
Other Chocolate Brands Facing Backlash
This is not the only chocolate brand facing outrage from customers. Cadbury Roses recently admitted that one of their popular flavors, Orange Creme, will be scrapped due to supply chain challenges. This decision has disappointed many fans. Additionally, another major chocolate brand has discontinued what they claim to be their best chocolate bar, leaving fans upset.
Overall, the removal of the shiny wrappers from Quality Street has caused a stir among fans, with many calling for their return. The move towards more environmentally friendly packaging has not been well received by consumers, who argue that the shiny wrappers were more appealing and compostable. The controversy highlights the challenges brands face when making changes to beloved products.
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